![]() ![]() The idea is to make your earliest adopters feel special, that they have some ownership in what you’re doing, and to motivate them to share. Here are some of our favorite tips for nailing your next product launch. Extra features: We appreciated apps that support other methods of relaxation, such as music and yoga instruction. The Pre-Launch Strategies of a Million-Dollar Brand.Compatibility with a range of devices: The app should be available for download on both iOS and Android systems, including iPads, tablets, and other devices.The longer the trial period or the more free options available, the better you’ll be able to decide if the app is right for you. Reasonable trial periods: Most paid apps offer a trial period or a few sample meditations before charging your credit card.User-friendly design: The layout should be clear and easy to navigate.It should offer meditations of varying lengths and allow you to download meditations for offline use. That’s why we’ve created a brand new For You section. A wide range of meditation options: A great app should include guided meditations but also have hands-off options, like timers, for unguided sessions. Brand New Offers For You We want to make it easy to find important offer information, first.We favored meditation sessions that weren’t so long that a beginner would feel overwhelmed by them. ![]() Beginner courses: A good curriculum with structured, easy-to-follow daily meditations can mean the difference between establishing a habit or falling off after just a few days.(Brewer created his own app, Unwinding Anxiety, and has been featured on other mindfulness apps, including Simple Habit and Calm.) Rather, meditation is simply a helpful tool, especially when used in conjunction with visits to a health professional who can administer other proven forms of treatment, such as behavioral therapy. But on its own, it isn’t a panacea, particularly if you suffer from a mental health issue. Meditation can aid in keeping unhelpful brain activity in check. Although such analysis can be helpful, overdoing it can be associated with disorders like depression and anxiety. About 47% of our waking life is spent analyzing ourselves, said Brewer, who has tested and developed a range of mindfulness-based apps. We’re thinking about our past and our future, dissecting that one awkward interaction we had last week when we could have said something better, wondering what other people think about us. Judson Brewer, director of research and innovation at the Mindfulness Center at Brown University, even if it appears that we’re not doing anything in particular, the mind may in fact be active. ![]()
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